Search engine optimisation or SEO is the process of attracting and increasing the right sort of client to your business website.
The best SEO needs to abide by the three key-word rules: quality, quantity and organic.
Quality SEO means that your attracting the right sort of customer. Your business website needs to attract the type of people that actually want to use your service. Your website needs to be flagged up when someone searches for keywords relating to your business. Of course, that sounds obvious.
The quantity of these quality clients is also part of SEO. There would be no point in carrying out SEO if it wasn’t going to bring you more of a digital footfall to your website. SEO is crucial when building a website, as there is no point in building a wonderful website if none of your potential clients are going to see it.
Organic searches are also important with SEO. Getting to the first page of Google or other search engines means that you don’t need to pay for digital advertising because when your client searches for keywords relating to your business, your website will be right there on the first page. Let’s be honest- does anyone even look at the second page of Google when they are looking for a service?
Search engines like Google have programmes, or crawlers, that scour websites across the internet to digitally interrogate them. These crawlers look at your website with a fine-tooth comb and creates an index. When a client carries out a search on Google this index is used.
Optimisation is done by the web designers and developers at NiwTech. We know that we need your business website to get as many useful points on this index as possible. Every inch of your website needs to be optimised in order for it to be as successful as possible. Niwtech experts hide details within your business website design that are known ways of ensuring that this is an attractive website for Google to present to clients on their front page. The web design and development experts at NiwTech ensure that your business website contains all the minute optimisation details so that it can be as successful as possible.
Your website is the digital presentation of your business to the world. The right website, that is eye-catching, informative and designed in the right way is going to reach a lot more people than someone walking past your premises or printing leaflets.
Normally, when people get an idea of a service they need, or an item they would like to buy, the first thing they do is search on Google. If you a) don’t have a website or b) have a website that is not hitting Google’s search algorithms then you are missing out on a big slice of the market. SEO is crucial in achieving the vision and goal of your business website by enabling your business website to reach the right people.
On-site SEO is about the value of your website as the client would see it. Do search engines pick up on the goal of the website? Does the website match the customer’s search engine query? The search engine and eventually the customer who will visit the website need to be clear on what the website is about. The website needs to have clear information and content that directs both the search engine and client to what they need to know. The pages of your website that we create at NiwTech need to be crafted in such a way that they contain all the relevant information for both the client and search engine but are also professional and eye-catching so that the client wants to trust your business for their needs.
Off-site SEO relates to how your website can be made more authentic via other internet platforms such as Instagram or Facebook. It’s more complicated than that but this kind of SEO is also crucial as it makes your website rank higher as Google validates your business website.
International vs national SEO is completely dependent on where you would like your business website to target. If you’re a hairdresser then you may not want to target clients across the world as your main clientele would be from your local area. However, you may want to target outside of your local area and attract clients from the whole county or state that you live in. This is where the type of SEO we use at NiwTech is crucial and this is why our experts spend so long getting to know your business so that we can create the best and most effective business website for you.
Why is SEO important?
Without SEO your business would potentially not be seen by your desired target audience. We at YouSito want to create you a website that is striking but also impactful. The aim of our web design and development experts at NiwTech is to ensure that your website gets the correct exposure to your intended customer and without SEO this would be very difficult.
Additionally, SEO helps to make your website attractive to its users because it gives them all the information they are looking for. An attractive website that your customers can navigate easily and gather all the information they need will authenticity and reliability to your business. Your business website is the digital face of your business to the entire world, and therefore we at NiwTech know that you want to make the best impression possible
By applying our best and most updated SEO techniques, our web developers at YouSito can help to get your business website to your clientele. When someone searches for a service that your business is providing or a product it is selling that person is unlikely to look beyond the first page of Google.
SEO enables you to present your website to the world and this immediately makes your business more authentic, trustworthy and real. A professional website that is responsive and striking will lure the customer in but there is no point in making such a website if nobody will see it. SEO helps your website to achieve one of it’s central goals; attract your target audience.
Effective SEO is a long-term commitment as it does not happen overnight. It takes time to build up the content that the search engine algorithms search for and then it takes time for these very algorithms to detect all the hard work.
The effectiveness of SEO is like a fine wine and it takes time for it to mature. 6 months is generally the estimate we give for your SEO to really start bringing you in the hits that you want from your website. Over this time period search engines like Google will be combing through your bespoke website to look for signs that it is authentic and refined for your target audience. Rome wasn’t built in a day and the value of SEO cannot be understated. The kind of digital footfall you see at the 6 month mark should be the lowest that you’ll ever see for your website. With the right SEO and maintenance your website should see increasing hits as time goes on.